From Butchers to Basket Algorithms: The Personalisation Revolution in UK E-commerce
The evolution of personalisation in e-commerce supermarkets has taken a remarkable journey, akin to the days when locals frequented their corner grocers or butchers, where the shopkeepers knew their preferences as well as their own mothers did. Back then, grocery shopping wasn’t just about grabbing the essentials—it was a three-hour expedition encompassing everything from kids’ … Read more
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